Reimagine the dashboard to provide a more intuitive and user-friendly experience, focusing specifically on improving the advanced filter system, which users found overly complex and difficult to navigate. The existing filter structure, referred to as "segments," lacked clarity and created friction in the workflow. Users struggled to locate and apply the filters they needed, leading to inefficiencies and frustration.
The challenge required rethinking the entire filtering experience to eliminate confusion, reduce cognitive load, and create a seamless interaction that catered to diverse user needs