Comprehensive Brand Identity, UX Design, and Webflow Build
Michelle Harp
SEO Specialist
UX Designer
UI Designer
Adobe Illustrator
Figma
Webflow
Overview
In this project, I created a complete brand identity, UX design, and developed a fully responsive website in Webflow. The goal was to deliver a cohesive and user-friendly experience that aligned with the client's values, showcased their unique offerings, and provided a seamless digital experience for their audience.
Logo
Key Deliverables
Brand Identity: Developed a visual identity including logo design, typography, color palette, and brand guidelines to reflect the brand’s personality and vision.
UX Design: Conducted user research and created user personas, wireframes, user flows, and interactive prototypes to ensure a highly functional and intuitive design.
Webflow Development: Built a fully responsive, SEO-optimized website in Webflow, ensuring smooth animations, interactive elements, and easy content management for the client.
Brand Identity Guideline
Process
Discovery & Research: Began by understanding the client’s business, target audience, and goals. Conducted competitor analysis and market research to guide the design direction.
Mood Board
Branding: Created multiple concepts for logo and visual elements. Finalized the brand identity based on client feedback, establishing the foundation for all design and communication materials.
UX Design: Focused on usability and user-centered design. Developed wireframes and user flows to ensure ease of navigation and accessibility across devices.
Initial wireframes to define informational hierarchy and usability
Webflow Development: Designed and built the website, integrating animations, responsive layouts, and interactive components, with a strong emphasis on a smooth user experience.
Client Handoff & Support: Provided the client with all necessary assets and documentation for ongoing website management, offering post-launch support to ensure satisfaction.
Business Card Design
Testimonial
Working with Michelle was refreshing. She listened intently & created intentionally. She got things done quickly, and always presented quality design solutions that aligned with my vision. I appreciated not only her creative talents, but her responsive & positive communication style, which made me feel at ease throughout the process. I highly recommend working with Michelle - she is a world-class creative collaborator!
Ruby Veridiano - Founder, Gold Thread Communications
Results
Successfully launched a visually appealing and easy-to-navigate website.
Increased user engagement and client satisfaction by delivering a cohesive digital presence that aligned with their goals.
The brand identity and website helped the client attract their target audience and improve brand recognition.
