Strategic Redesign for a Seamless & Engaging Event Planning Expe

Picture this: an event planning app, based in Dubai, that takes the hassle out of organizing events, offering deals, plans, talent sourcing, and social sharing all in one place. The platform had massive potential, but it lacked the visual appeal and modern experience users crave. The app felt like a party without music – functional, but not fun. I was brought on board to turn that around and create a design that not only works but wows.

The company had a clear frustration: the UX was done, but the UI left them unimpressed. They needed a fresh, dynamic design for their app that reflected their brand identity and enhanced user experience. The client’s request? "Let’s start with wireframes for presentations, and if we love it, let's craft a complete UI playbook." The brand had already invested in their identity, but the delivery just wasn’t hitting the mark.

Additionally, the company had four core features that needed their own distinctive flair: Deals and Steal, EpicShare, Plans, and Talent Hub. My mission was to give each feature its own personality while keeping the app’s overall feel cohesive. I represented these key sections using different colors—because, let’s face it, what’s more fun than visual variety? This gave each feature its own vibe, making it easy to distinguish and delightful to use.

First, I tackled the most important screen: the homepage, which had to set the tone. My goal was to showcase the brand’s identity while keeping usability standards high. I created multiple design concepts, offering the client a chance to explore different visual directions. I focused on:

Typography: Fonts that align with the brand and look great on all screens.

Color Palette: A bold, vibrant selection that made each feature pop.

Iconography: Consistent, easy-to-understand icons for smooth navigation.

Layout Principles: Clear spacing and grid systems to guide users seamlessly through the app.

Interactions: Fluid animations and button styles to make every interaction enjoyable.

Through conversations with the client, we discussed their users' needs and their app’s purpose. Users wanted an app that wasn’t just practical but also exciting and visually engaging. After reviewing feedback, it was clear that the old UI felt outdated and boring—users simply weren’t sticking around.

Key insights:

70% of users struggled to distinguish the different features at a glance.

50% of users expressed frustration over the app’s layout.

60% wanted a more vibrant and fun interface to match Dubai's lively event scene.

I took a fresh approach, stripping away the dull, outdated design and injecting personality into the app. The new design featured distinct colors for each main section, ensuring that users could immediately tell where they were, whether they were looking for the latest deals, planning an event, or sharing highlights.

Each feature—Deals and Steal, EpicShare, Plans, and Talent Hub—was given a unique color to differentiate it, while still maintaining the brand’s cohesive feel. This approach allowed users to move effortlessly between sections, while staying engaged and excited.

While the mobile app development is still ongoing, the feedback from stakeholders has been incredibly positive. The client loved the new wireframes and UI guidelines and is eagerly awaiting the final launch.

Some key achievements:

Distinctive Features: The use of colors for each section made navigation intuitive and engaging.

User-Centric UI: The focus on usability and accessibility ensured that the design catered to a wide audience.

Brand Identity: The design stayed true to the brand while elevating the user experience.

This project was more than just a UI overhaul—it was about breathing life into an app that deserved to shine. By infusing each feature with its own identity and ensuring every interaction felt seamless, I helped transform a once-boring platform into something that’s not only functional but also fun and user-friendly.

With the mobile app set to launch soon, the next step is ensuring the development reflects the design vision. I’m confident that this redesign will delight users, helping them plan and manage their events with ease, while staying true to the vibrant energy of Dubai’s event scene.