Aether: The Fusion of App, Car and Driver
The emergence of electric cars has been steadily growing for several years with more and more EV’s on the road and a proliferation of charging stations expanding to cities and and urban hubs around the globe. Aether is a new electric car company that believes that the future of auto transportation is not only electric but they have a strong desire to move the driver beyond the cockpit creating an immersive experience where app, car and driver are intertwined. The electric car is especially conducive to this mergence as there are a variety of needs and uses for navigation, charging, and emerging technologies where a driver’s connection with their car is paramount.
Challenge
Aether users currently face challenges in adopting sustainable driving habits with electric cars, as the existing user experience lacks seamless integration, trip planning features, and detailed diagnostics. Users are struggling to minimize their carbon footprint due to a lack of accessible driving statistics, uncertainty about power sources during longer trips, and inadequate information for maintaining their electric vehicles.
Goal
The goal of the integrated sustainable driving platform for Aether users is to inspire environmentally conscious driving habits while boosting user confidence. By seamlessly integrating driving statistics, trip planning, and diagnostics, the aim is to promote sustainable practices, encourage confident long-distance travel with optimized charging infrastructure, facilitate proactive vehicle maintenance through accessible diagnostics, and enhance the overall user experience. Aether aspires to lead in promoting sustainable electric car usage, fostering loyalty, and making a positive environmental impact.
Solution
To address these challenges, Aether will enhance its user experience by implementing a comprehensive solution: Develop an integrated driving platform within the Aether app that seamlessly combines driving statistics, trip planning, and detailed diagnostics. This platform will provide users with a visually appealing interface to monitor their carbon footprint reduction efforts, plan longer trips with confidence through optimized charging station routes, and access detailed yet user-friendly car diagnostics. By unifying these features, Aether aims to empower users to effortlessly embrace and maintain sustainable driving practices with their electric cars.
