The goal: To establish and launch a unique e-commerce brand offering apparel and essential supplies specifically designed with the needs and aesthetic sensibilities of graphic designers in mind. The brand aims to foster community and provide high-quality, functional, visually appealing products that resonate with the design profession.

Old Regular new apparel and supply brand envisioned by graphic designers, specifically catering to the needs and tastes of their fellow creatives. Recognizing a gap in the market for products that truly understand the designer's lifestyle and aesthetic, Old Regular aims to offer high-quality, functional, and visually appealing items. The initial product line will focus on comfortable and design-centric apparel, alongside essential supplies like notebooks and pens, all thoughtfully curated or designed with a designer's perspective. The brand's core values revolve around quality, functionality, visual appeal, and fostering a sense of community. By emphasizing that their products are "Designed by Designers, for Designers".

Designed by Designers, for Designers: Products are conceived and curated with a deep understanding of the creative process and the practical needs of designers.

Community & Connection: Fostering a sense of belonging and shared identity among graphic designers.