In an era of information overload, the podcast "Beliefs" aimed to cut through the noise and delve into the fundamental questions that have perplexed humanity for centuries. The challenge was to create a brand identity that would resonate with listeners, conveying the show's intellectual depth, curiosity, and spiritual nature.

To create a brand identity that would evoke a sense of wonder, introspection, and connection to the human experience. The brand needed to be both accessible and profound, inviting listeners to explore the depths of their own beliefs and the beliefs of others.

Logo: A simple, yet evocative symbol: a stylized human form loosely surrounded by circles that create a letter form but also represent differing thoughts and points of view. This symbolizes the interconnectedness of human thought and the natural world, suggesting that our beliefs are grounded in our biology and our environment.

Color Palette: A vibrant color palette of deep blues and purples, evoking a sense of mystery, wisdom, and the passage of time.

Typography: A clean, minimalist font that is both modern and timeless.

Sound Design: A haunting, ethereal soundscape that complements the show's introspective nature. It features ambient sounds of nature, such as wind, rain, and distant thunder, interwoven with subtle electronic elements.