The hemp industry, once stigmatized, is experiencing a resurgence. However, many brands lack authenticity and connection to the land. There was a need for a brand that not only offered high-quality hemp products but also told a compelling story of heritage, sustainability, and community.

To create a brand that honors the rich history of South American farming families and brings their tradition of cultivating hemp to modern consumers. This brand would be more than just a product line; it would be a bridge between past and present, connecting people to the earth and its natural resources.

Name: Live Origins

Tagline: Cultivating Heritage

Color Palette: Earthy tones of green, brown, and gold, symbolizing nature and harvest.

Typography: A classic serif font paired with a modern sans-serif, reflecting the blend of tradition and innovation.

Imagery: Authentic images of South American landscapes, farmers, and the hemp cultivation process.

Logo: A stylized hemp leaf intertwined with a traditional South American symbol, representing the fusion of heritage and modernity.

Family Legacy: Highlight the generations of farming families who have cultivated hemp in South America.

Sustainable Practices: Emphasize the brand's commitment to eco-friendly farming methods, such as organic cultivation and minimal chemical use.

Community Impact: Showcase the brand's support for local communities through fair trade practices and social initiatives.