Peakboard Website Redesign

Peakboard is a low-code visualization platform built for industrial teams. It bridges the gap between complex backend systems, such as MES, ERP, and IoT devices, and the factory floor, turning fragmented data into real-time visual dashboards that drive action.

The goal of this project was to completely revamp the Peakboard website. At the heart of it was a simple challenge: explain what Peakboard does in a way that’s easy to understand, while also showing how it’s different from everything else out there. The core objective was to increase downloads of Peakboard Designer, and that meant making the product feel more approachable, trustworthy, and immediately useful.

The brand messaging was redefined by simplifying technical jargon, clarifying product value, and speaking directly to real user pain points. The new structure was designed to guide different audiences, from IT administrators to production teams, to the features and benefits that mattered most to them.

Also rebuilt the site’s architecture to focus on clear user journeys:

Product pages were restructured to show how Designer, Hub, and Box work together as a system.

Use cases were introduced to show practical value across industries.

Supporting content like templates, resources, and webinars were integrated to keep visitors engaged and informed.