Webflow Website Redesign for Dr. Jasmine Reed

Dr. Jasmine Reed is a psychologist, leadership coach, and speaker who needed a refreshed online presence to showcase her services, speaking engagements, and wellness products. The project was a complete website redesign and development in Webflow, ensuring a platform that reflects her professionalism and makes it easy for users to engage with her work.

The existing site didn’t align with best practices in design and user experience.

Visual System: Branding and layout lacked consistency, diminishing credibility.

UX Flow: Navigation and content hierarchy didn’t guide users to key actions like booking consultations or exploring services.

Content Presentation: Long, unstructured text made it hard for users to quickly understand her expertise and offerings

Redesign the site with a modern, cohesive, and professional visual identity.

Improve information architecture and storytelling so users can easily learn about Dr. Reed’s services.

Build a responsive, high-performing site in Webflow that the client could manage and update without technical barriers.

Strengthen conversion pathways through clear, consistent calls-to-action.

I executed a full redesign and Webflow build, focusing on:

A clean design system that balances warmth and authority.

Restructured content architecture for clarity and flow.

Dedicated service pages highlighting coaching, consulting, and speaking with benefits, outcomes, and takeaways.

A shop section with e-commerce integration to showcase journals, mugs, and wellness products.

Built entirely in Webflow, ensuring CMS functionality, responsive design, and easy client management post-launch.