Building SoundCloud's Missing Design System from Scratch
A lack of a design system made SoundCloud's experience inconsistent, Inaccessible, and barely optimized
14 redundant shades of grey
Far too many styles of text
Inaccessible color combinations according to WCAG Accessibility guidelines
Inaccessible typography labelling
I redesigned SoundCloud with an external design system (Twilio's Paste design system). While it resolves all the issues, it also stripped the experience of SoundCloud's unique identity).
This is when we realized that SoundCloud needs its own design system for scalability, accessibility, and branding.
SoundCloud before and after implementing Twilio's Paste design system. Great for accessibility, but forgettable for brand identity.
Three Guiding Principles That Made Every Decision Easier
Rather than designing components first, we set rules first to guide us.
Clear & Consistent
Accessible
Bold & Beautiful
Introducing Mixtape - a SoundCloud Design System
You can check out our complete Design Systemhere, and the UI kithere.
SoundCloud's Next UI Update Went in the Same Direction
SoundCloud's updated UI (left) points to a new design system. And the design decisions validate our decisions (right).