Mimicri is a new trading platform built to leverage the playing field in retail trading. Seamlessly copy political and institutional plays by automating their trades. So trade like the greatest to do it... your elected representatives. As the market continues to reach all-time highs seemingly every other week, inversely American faith in government institutions has reached an all-time low according to a Pew Research conducted in late 2024. Obvious factors point to the influence of corporate lobbying and dark money infiltrating both the GOP and Democrats, as well as cultural polarization, gridlock and declining civic engagement. However, one key issue which seems to unite everyday Americans is the blatant conflict of interest posed by congressional stock trading. Headlines suggest that American politicians have an uncanny ability to time markets with remarkable hindsight and outperform larger indexes like the S&P500 with suspiciously higher margins than the average retail investor.

And this isn't simply a partisan issue. In 2020, GOP senator Richard Burr sold nearly $0.6 - $1.7 million in stocks prior to the COVID lockdowns. At the time, he sat on the Senate Committee of Health. In 2023, Democrat representative Nancy Pelosi had a 65% gain, tripling the S&P's return. That's better than Warren Buffett's highest return year, 1968, at 59%. And this apparent breach of public confidence continues to proceed without impunity. However their gain be our gain. ‍ Mimicri is a new trading platform that allows users to automate, build, and follow political and high-profile traders. Users can set up trailing times and amounts to enact the most ideal trade when individuals publicly announce trades. Node-based builders specifically designed for both mobile and desktop enable users to build out their own mimics and share them with others in the wider community. It's time to even the playing field.

We recognized early on from brainstorming sessions that the logo needed to convey the app's mission statement of redrafting existing power structures and hierarchies. We initially dismissed the pyramid motif as clichéd, and there might still be some truth to this. However, a truncated pyramid shed of its apex kept coming back to us as a clearcut symbol. Thus, we decided to castrate the pyramid of its top. The wordmark needed to complement the elongated pyramid form. After much deliberation, we decided on a custom build of Aero Medium. We appreciated its taller x-height and lack of emphasized ascenders and descenders which gave the type a more substantial presence in conjunction with the logoform. Each letter's stem maintains equivalent width, which lended to an even and smooth flow across the letterforms.

Choosing a typeface was difficult as we needed to select a polished san-serif family for an application that relied heavily on alphanumeric information, yet would fit perfectly when scaled on large-scale collateral like posters or billboards. We chose LL Akkurat Regular and Bold for their excellent legibility and compatibility with both larger  headlines and smaller text for mobile interfaces.

A proper palette also posed a challenge, as it required selecting colors that would be appropriate foreground colors for both light and dark mode variants, as well as ascribing instant recognition for each of the different nodes. We knew green and red were used as universal positive and negative indications respectively. Brighter accent colors like orange and blue were used to signify specified actions on the Builder screen.

The challenge was to build a full node based automation trader within the confines of a mobile layout. Based on competitive research, though other automated trading apps existed primarily for desktop, no true node-based builders existed on Apple and Android devices. A floating action button was the solution to creating this feature intuitively without risking tap fatigue. It allows a drag and drop mechanism with haptic feedback to enable placement of blocks properly. Pressing and holding on blocks enables Tapback functionality to easily copy, edit, delete or replace a block.