American Home Shield: The Secret to Engaging 2 Million Users

I was tasked with creating a clean and intuitive design for the American Home Shield mobile app, aimed at simplifying the process of requesting and managing home repair services. Collaborating closely with the Blue Label agency from NYC, I led the product design effort to transform user needs into a seamless digital experience.

By conducting thorough user research and leveraging comprehensive user feedback, I designed an experience that efficiently guides homeowners through the service request process—from selecting the type of service needed to tracking the status of their request. The result is a user-friendly and efficient app that effectively meets the needs of American Home Shield customers.

Key achievements include

In-Depth User Research: I conducted in-depth user research to understand pain points and preferences, ensuring the design addressed customer needs.

Intuitive Interface Design: I crafted an intuitive interface that streamlines the service request process, making it simple and efficient for homeowners.

Real-Time Status Tracking: I implemented real-time status tracking features to provide transparency and reassurance for users.

Rapid Prototyping: I utilized rapid prototyping to stress test and refine ideas quickly, improving the final product.

Seamless Integration: I collaborated closely with American Home Shield’s team to ensure seamless integration with their existing systems and workflows, enhancing compatibility and user adoption.