NUTRA is a smart nutrition tracking app designed to help users understand, monitor, and improve their dietary habits. The goal was to create a system that visualizes nutrition data in a way that’s clear, motivating, and human-focused—empowering users to take control of their goals without stress or confusion.

I led the UI/UX design and brand direction of NUTRA—from visual identity and typography choices to creating intuitive dashboards and data visualizations for nutrition, goals, and body metrics. I also developed flexible layouts that adapt to different types of data input and user behaviors.

Build a dashboard that turns complex nutritional data into a visual story

Balance informative charts with emotionally resonant microcopy and design

Design modular components for future scalability

Designed core dashboard with smart tracking for weight, nutrition, macros, and goals

Built a “Nutrient Explorer” system for deeper food analytics

Developed a goal management flow with real-time progress visuals

Established visual identity using Neue Crop typeface and bold editorial imagery

Created a flexible data logging system and day-by-day nutrition breakdown

NUTRA provides users with a health tool that feels personal, powerful, and beautifully easy to use. From experienced athletes to wellness beginners, it creates clarity where many apps create confusion. It also lays a strong foundation for product scale and brand storytelling across future channels.