Podcorn

Podcorn is a leading podcast influencer marketing platform that connects brands with podcasters for seamless sponsorship opportunities. The goal of this project was to redesign the website with a fresh, engaging, and intuitive experience while maintaining clarity, usability, and accessibility for both brands and podcasters.

As the Lead Designer, I was responsible for overseeing the entire UI/UX design process and ensuring a cohesive and visually compelling experience. My role included:

Visual & Art Direction – Defined the overall aesthetic, balancing a professional yet playful design approach.

UI/UX Design – Led the website redesign, improving navigation, engagement, and conversion.

Collaboration with Illustrators – Worked closely with illustrators to create custom visuals that enhance Podcorn’s brand identity and storytelling.

Brand Identity Enhancement – Developed a refined color palette, typography system, and layout that align with Podcorn’s voice and mission.

Enhancing User Flow: Redesigned the campaign creation and sponsorship management processes to improve usability for brands and podcasters.

Creating a Unique Brand Presence: Integrated hand-drawn illustrations, soft color tones, and structured layouts to create a welcoming yet professional platform.

Boosting Engagement: Implemented clear CTAs, interactive elements, and an engaging layout to increase sign-ups and platform interactions.

A visually engaging and user-friendly website that improved content discoverability and usability.

Increased brand trust and engagement with a polished and cohesive brand identity.

Strengthened brand-podcaster connections through an improved platform experience.