2024

Womanhood is a mobile application designed to empower and support women during menopause.

At Raso Studio, we partnered with the founders of Womanhood to bring their vision of a supportive, empowering app for women navigating menopause to life. We understood the importance of creating a digital product that could provide both practical tools and emotional support, tailored to the unique challenges women face during this phase. Through close collaboration, we translated their ideas into a fully functional app, combining user-centered design with efficient development practices. Our role extended beyond design and development—we helped shape a product that genuinely impacts the lives of its users by fostering self-care and community.

Collaborated closely with stakeholders to define the app’s scope and features, aligning with the mission of supporting women through menopause.

Designed an intuitive and user-friendly interface that meets the specific needs of the target audience, ensuring ease of use and engagement.

Built the app using agile methodologies and FlutterFlow to deliver a high-quality product within tight timelines.

Supported the app’s launch on major platforms and provided ongoing maintenance to ensure a seamless user experience.

The Blockframes phase is a blend of user flows and information architecture, designed to ensure the product’s functionality aligns perfectly with user needs. During this stage, we meticulously mapped out all the app’s functionalities from a user experience perspective. This process involved identifying user goals, defining key interactions, and structuring information in a way that makes the app logical and intuitive to navigate. Before any design work begins, we ensure that the product concept is fully validated, providing a strong foundation for the subsequent stages of development.

Wireframes are the bridge between concept and design. In this phase, we developed low-fidelity layouts that outlined the app’s structure and the placement of key elements. These designs served as blueprints, focusing on functionality rather than visual appeal. By iterating on these wireframes, we were able to refine user journeys, identify potential pain points, and gather client feedback early in the process. This step ensured that the design phase was efficient and that the app met user expectations.

At Raso Studio, our journey with Womanhood has been one of continuous collaboration and growth. Starting from scratch, we partnered with the founders to conceptualize, design, and launch a product that would empower women during menopause. The app’s success has led to ongoing development, and we are now working on its third version (V3), incorporating even more advanced features and refinements. This evolution reflects not only the vision of its founders but also the trust they’ve placed in our team to bring their ideas to life. With each iteration, we’ve prioritized user feedback and innovation, ensuring the app remains relevant, impactful, and scalable. The result is a product that has grown alongside its community, providing increasing value to its users. The positive reception from the client and users reinforces our belief in the importance of building long-term partnerships. We’re proud to be part of Womanhood’s journey, helping it evolve from an initial idea into a robust, continually improving digital solution.