Brand Identity Design for Venture Capital Firm: Lateral Frontiers

Lateral Frontiers is more than just a venture capital firm; they are builders of a new future. Their mission is to empower visionary entrepreneurs who are solving the world’s most pressing challenges with groundbreaking technology.

As their team looked ahead to a new era, they knew their brand needed to reflect this powerful mission. They needed a brand identity that embodied the ambition to transform industries, build impactful companies, and drive lasting change.

The Challenge

Lateral Frontiers had outgrown their old brand. Their original logo and website, while functional, no longer represented the firm’s bold vision of transforming the venture capital landscape.

Our challenge was to create a brand that captured their timelessness and ethos.

Lateral Frontiers' old logo

We began by immersing ourselves in the story behind Lateral Frontiers. Their unique approach to venture capital is driven by deep engagement with founders and a commitment to supporting companies that tackle large, complex problems. This understanding became the foundation of our branding strategy.

Lateral Frontiers' new logo

Deliverables

Logo Design

Color Palette

Typography

Brand Guidelines

Results

The new brand identity didn’t just elevate Lateral Frontiers’ visual presence—it redefined how they were perceived in the venture capital space.

Their new branding connected deeply with stakeholders, positioning them as a bold, forward-thinking firm ready to shape the future of technology and innovation.

Feedback from the client

The transformation of our brand has empowered us to tell our story in a way that resonates deeply with the founders and investors we work with. Rvysion didn’t just give us a new look—they gave us a new way to connect with the world. - Rob and Steven, co-founders of Lateral Frontiers.

Like this project

Posted Oct 16, 2024

Rvysion partnered with Lateral Frontiers, a VC firm supporting entrepreneurs, to create a new brand identity that reflects their mission of driving change.

Likes

Views

Clients