A New Brand Identity from Scratch for Synthera

Synthera is an innovative learning platform that has empowered over 500 students from two cohorts with the guidance of 80+ industry-leading speakers across thirteen diverse tracks.

Synthera needed a brand that could capture the energy and innovation of its mission. Rvysion was tasked with developing the brand identity from scratch, ensuring that the platform’s values were embedded into every aspect of the design.

The Challenge

Synthera had no existing brand identity when they came to Rvysion. As a new platform, they needed an entirely fresh visual identity that could position them as a leading force in professional development.

The challenge was to create a brand that would standout as well as resonate with both students looking for growth and speakers looking for a platform to share their expertise.

The Approach

Our team started by diving deep into Synthera’s mission: to educate, inspire, and connect students with industry leaders. From there, we crafted a brand identity that reflected these core values. The logo design featured a dynamic symbol of connection and progress, representing the bridge between education and professional growth.

We developed a vibrant color palette of purples and teals to create a sense of innovation, trust, and creativity. The typography was carefully selected to be both modern and approachable, striking the perfect balance between professionalism and accessibility.

Synthera’s brand guidelines were also meticulously crafted, providing them with the framework to maintain consistency as the platform grew.

Deliverables

Logo Design

Color palette

Typography

Brand Guidelines

Results

The brand identity played a critical role in building Synthera’s market presence. The visual identity resonated deeply with both students and speakers, resulting in enrollments and higher engagement from top-tier speakers. Synthera’s strong brand foundation helped them grow their community and establish themselves as a key player in the professional development space.

Feedback from the client

Rvysion captured the essence of what Synthera stands for. The branding speaks to our community of students and professionals alike. We couldn’t be more thrilled with how our brand turned out. It’s exactly what we needed to present ourselves as a trusted and innovative platform. - Eugene Adavore, Synthera's Co-founder. The brand feels fresh, engaging, and perfectly aligned with the mission of connecting students with real-world opportunities. - Alex Oyebade, a Synthera speaker.

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Posted Oct 22, 2024

Rvysion set out to build a brand from the ground up for Synthera, focusing on creating a powerful identity that inspires and connects with its audience.

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