Buy Me Once | Campaign Emails

Jasmine Vorley

Email Marketer
Copywriter
Email Newsletter Writer
Google Docs
Grammarly
Klaviyo
BuyMeOnce
Tone of voice: bold, informative, building authority
Buy Me Once is a brilliant online shop that specialises in long-lasting products. It’s a highly practical approach to sustainability: buy once, buy well, buy less. Their customers trust that their stuff will go the distance, thanks to the rigorous approach to product research Buy Me Once has.
I wrote email copy for Buy Me Once for about three years, for both their UK and USA channels. Understanding what set their products apart was of the utmost importance (and was where my design degree often came in handy). They wanted their emails to demonstrate their knowledge, in a compelling way.
Here’s what Buy Me Once had to say about my work:
“Working with Jasmine over the past couple of years has been really seamless. Jasmine easily understands briefs sent through and equally, gets who we are as a brand. It's great to work with a copywriter who actively puts forward their own relevant ideas too. I'd highly recommend working with Jasmine, she truly understands how to engage with your community through clever copy.”
Here are some samples of campaign emails I wrote and created in Klaviyo:

Subject: FREE darning kit with our new sustainable socks 🪡

Subject: An ethical down jacket 🪶

Subject: NEW: The charger cable we’ve been waiting for ⚡

Subject: New in: your autumn survival kit 🍂

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