SaveMoneyCutCarbon | Automated Emails

Jasmine Vorley

Email Marketer
Copywriter
Email Newsletter Writer
Google Docs
Grammarly
Klaviyo
SaveMoneyCutCarbon
Tone of voice: upbeat, informal, straightforward, on your side
SaveMoneyCutCarbon is a fantastic platform that helps homeowners and businesses reduce their energy and water use. They offer products such as eco lightbulbs and taps - and also post useful advice on shrinking your bills (and, incidentally, your carbon footprint). Super practical stuff.
SMCC was lacking an email strategy, sending out only the occasional newsletter to their large mailing list. I was tasked with designing, writing and creating the following automated email journeys (or ‘flows’) from scratch, using the email platform Klaviyo:
Welcome flow - welcomes new subscribers and encourages them to make their first purchase
Abandoned cart flow - invites high-intent browsers to complete their purchase
Post-purchase flow - a thank you, review request and invitations to the SMCC socials/app/Club
Browse abandonment flow - sending useful information to shop browsers
Here’s what SMCC had to say about my work:
“Jasmine is an exceptionally talented writer & creator with a rich digital marketing skillset and a highly commercial approach. She fizzes with creativity and always has a clear head. In our many B2C marketing collaborations, she reliably pairs inventive flair with fast, high-quality output. […] I would also single out her excellence in email marketing; she inhabits the mind of her target audience and builds flows and campaigns that consistently hit the mark.”
And here are a few examples of emails I created, all from the Welcome flow. All graphics were made by me in Canva.
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