Tone of voice: informative, conversational, building authority
Buy Me Once is a brilliant online shop that specialises in long-lasting products. It’s a highly practical approach to sustainability: buy once, buy well, buy less. Their customers trust that their stuff will go the distance, thanks to the rigorous approach to product research Buy Me Once has.
I have been writing social media copy for Buy Me Once for about two years, across Instagram, Facebook, Pinterest and Twitter, for both their UK and USA channels. I create assets in Canva and schedule the posts on Later and Sprout.
Here’s what Buy Me Once had to say about my work:
“Working with Jasmine over the past couple of years has been really seamless. Jasmine easily understands briefs sent through and equally, gets who we are as a brand. It's great to work with a copywriter who actively puts forward their own relevant ideas too. I'd highly recommend working with Jasmine, she truly understands how to engage with your community through clever copy.”
You can view the Buy Me Once Instagram account here. Here are a few examples: