Tone of voice: honest, straightforward, refreshing
DAME is an award-winning sustainable period products brand, best-known for their reusable applicator. They also offer organic tampons (wrapped in a biodegradable film), reusable pads, period pants and accessories.
DAME tasked me with writing email copy for their new automated post-purchase email journeys, working within templates in Klaviyo. I loved their house style of concise, straightforward messaging.
Here are a few samples:
