Email Marketing Project Overview

For this project, I created a detailed E-commerce Email Marketing Flow to enhance customer interaction, elevate sales, and streamline email functions. The objective was to develop a smooth, strategic email experience that cultivated leads, retrieved abandoned carts, and enhanced overall conversion rates.

E-mail Promotion Plan: Created a customized email marketing plan to match business objectives and consumer actions. The emphasis was on automation and segmentation to provide tailored content at the appropriate moment.

Establish automated email campaigns for essential customer interactions, such as welcome messages, product suggestions, abandoned cart recovery, and follow-ups after purchases.

Designed attractive, mobile-responsive email templates with Figma, making sure the layouts aligned with the brand and were enhanced for user experience on various devices.

Developed engaging email content for each campaign, emphasizing clear communication, impactful calls-to-action, and convincing language to increase conversions.