I partnered with The Spice Theory to build their email marketing strategy from the ground up, creating a foundation for lasting customer engagement and revenue growth.

Klaviyo Audit & Deliverability Optimization: Conducted a thorough audit of their Klaviyo platform and improved email deliverability to ensure their messages reached more customers.

Strategic Roadmap Development: Researched the brand, products, and customers to craft a tailored email marketing plan focused on driving engagement and conversions.

Sign-Up Forms & Automated Flows: Designed effective sign-up forms and built 8+ automated email flows, including welcome sequences, abandoned cart recovery, and customer retention emails.

Targeted Campaigns: Executed targeted email campaigns designed to connect with customers and boost sales.

These efforts gave The Spice Theory a strong foundation to kickstart their email marketing success, turning email into a revenue-generating channel.

This project demonstrates how I can create and implement strategies that build connections, drive engagement, and unlock revenue opportunities for e-commerce brands.