A visual campaign created for Danum’s Bar Takeover at Renaissance, bringing the brand into a darker, more intimate bar setting through 3D and graphic design.

I wanted the campaign to feel warm, intimate, and a little moody. Renaissance itself is low-lit, so I made an environment that can recreate the feeling inside the bar.

I modeled the bottles, some of the glassware, cocktails, and key details myself, then used assets from BlendKit to build out the environment.

I modeled and rendered each cocktail, then brought the visuals into the final cocktail and wine menus. I wanted the same warmth and mood to carry through from the 3D scenes to the finished layouts.

... now the night's menu!

The 3D visuals found their way into the event’s promotional materials, including three pubmats for the bar takeover.