Brand Identity and Packaging Design for Beauty Brand

Unfazed Lashes is a mink eyelash brand that offers a wide variety of different styles of eyelashes catering to different looks. The brand targets millennials who value a glamorous look and its packaging takes a street-style approach that resonates with this particular audience. This project presents a unique opportunity to create a brand identity and packaging design that are both functional and visually appealing, while also effectively targeting the desired audience.