Brand Identity for CBD/Hemp Retailer

Cannably is an online retailer that sells an array of CBD(Cannabidiol) products derived from the hemp plant. Cannably believe in the power of CBD and the impact it can have on many lives. Cannably is on a mission to make CBD products affordable and accessible nationwide to those who need them the most. CBD is still a new market and hasn't been regulated by the government creating concern. The challenge was to create an approachable identity that potential customers could trust to purchase CBD products. In order for potential customers to trust Cannably, I created an identity with a friendly and familiar aesthetic that reflects the pureness of the products themselves.