Nav.it

As a marketing specialist professional currently working freelance for a business consulting firm, I have successfully collaborated with various clients in building their brand, facilitating social engagement and educating prospective users through my design work.

Nav.it is an intuitive personal finance app that provides young individuals, particularly women, with the tools to navigate the complexities of finance. Its purpose is to build confidence in managing debt, saving for multiple objectives, and investing.

The American Medical Women's Association (AMWA) is an organization aiming empower women in medicine and enhances women's health at local, national, and global levels through leadership, advocacy, education, mentoring, and strategic partnerships.

When tasked by Nav.it to create a social media campaign introducing their personal finance app to AMWA members, I aimed to showcase the unique styles and brand values of both organizations.

When designing Instagram carousels for the AMWA page, I took into account the organization's branding guidelines, color scheme, and messaging to ensure that the content aligned with their values and goals. I also made sure to include a mix of educational and promotional content to engage and inform the audience about the Nav.it app. Additionally, I incorporated visually appealing graphics and clear calls-to-action to encourage users to download the app and join the Nav.it community.