Tethyr.io

This project was the first of many to come. Joining the Tethyr team was what sparked my interest into the field of brand marketing and design, ultimately leading to my transformation from a general intern to a key player on the business operations team. Taking on the challenge of launching a new MVP, I rolled up my sleeves and dove into every aspect of the project, from graphic design to UX design.

The goal was to make the product of Tethyr more user-friendly and visually appealing. The existing design was outdated and not intuitive for users, leading to poor user engagement and low retention rates. To address these issues, I took a user-centered approach and conducted extensive research to understand the pain points and needs of our target audience.

Based on my research findings, I created wireframes and prototypes to test and refine the design. I iterated on the design based on user feedback, constantly refining and optimizing to ensure a seamless and intuitive user experience. I also worked closely with the development team to ensure that the design was feasible and technically sound.

Drawing on my experience in graphic design, I crafted a visually appealing interface that showcased the product's features and benefits in a clear and concise manner. I used a bold color palette and clean typography to create a modern and professional look that resonated with our target audience.

In the end, my redesign efforts resulted in a more user-friendly and visually appealing product that exceeded our expectations in terms of user engagement and retention.

The first step was to captivate the potential user, making posts for the instagram page that showed what the platform was capable of.

From my first day at Tethyr, it was clear that the platform's user interface was holding back its potential. The design was outdated, cluttered, and unintuitive, leading to frustrated users and low engagement rates. I knew that a redesign was essential to improving the user experience and driving engagement.

Through careful research and analysis, I gained a deep understanding of our users' needs and pain points, which informed every aspect of the redesign. I worked closely with the development team to ensure that the new interface was technically feasible and scalable. And, I leveraged my background in design to create a visually stunning, modern interface that made Tethyr stand out in a crowded market.