NALU Brand Visual Identity Redesign
Lily Ilvest
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Posted Dec 19, 2025
Developed a new visual identity for NALU in the activewear industry. Nalu was in need of a brand identity that would stand out from the rest of their industry.
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NALU
NALU is a modern yoga, Pilates, and sportwear brand designed to feel fluid, comforting, and alive.
It embraces mindful movement with warm, grounding tones mixing those with tones that spark life and energy to everyday movements. Minimalist line illustrations to and a confident yet calm visual language that reflects flow, balance, and energy for life.
The rebrand came from recognizing that the original identity felt too basic and didn’t fully capture the brand’s purpose or presence.
NALU needed a full visual identity that communicates more than just a logo, a cohesive system that feels intentional, expressive, and distinct at every touchpoint.
This new identity brings the brand’s personality to life and makes it stand out in a crowded wellness and activewear space.
Primary logo and tagline for NALU
Secondary logo design for NALU
Submark logo design for NALU
Colour palette for NALU
Line art illustrations for NALU
Seamless pattern for NALU
Merch pins for NALU
modern business card design for NALU
