Enthusiast Gaming (TSE: EGLX) came to me seeking a complete overhaul of their user experience for Upcomer, both on web and mobile.

The goal was to transform Upcomer from a simple eSports news blog into an all-encompassing eSports hub, while addressing existing design inconsistencies and user feedback.

As the project’s Art Director, I worked closely with Upcomer’s product manager, Niero Gonzalez (founder of Destructoid), to lead a team of 3 designers and multiple developers in a complete design refresh across both the web platform and mobile app.

We tackled design inconsistencies by creating a unified design language, optimizing navigation, and introducing community-driven features like match reactions and personalized feeds.

Within the first 8 days of launching the revamped Upcomer platform, we smashed viewership records, surpassing 1.1 million pageviews.