Foovy – A fridge you can check from the supermarket

Most food waste happens for a dull reason: we forget what's in the fridge. Foovy's founders wanted a fridge you could see from anywhere, with a countdown on everything inside it.

I was the sole designer in 2020. The app is organised the way kitchens are: Fridge, Freezer and Cupboard. Items are added by scanning a shopping bag, then fine-tuned. Every item carries a freshness ring that counts down in days and moves from fresh to eat me to not so fresh, a model we settled on after three rounds of founder feedback.

The home screen is a fridge door with magnets and a family note, and "Eat me first" puts the urgent items up front. Recipes are built from the three or four things that need eating first, and a shared shopping basket keeps the household in sync.