Frame Fertility — Providing Fertility Care to Everyone

Summary ✨

Frame Fertility was born from a couple's mission to help others through their fertility journey, rooted in their own experiences building a family. The product uses simple yet effective methods to identify fertility risks early on and guide members through their journey.

As a startup seeking product-market fit, Frame required a mindset of experimentation and quick iteration based on user feedback. So, the challenge here was to enhance their Web App's scalability, optimization, and user experience while guaranteeing HIPAA compliance.

Pixelmatters' transformation of Frame's Web App has been a game-changer. Through a refined user experience, automated onboarding processes, and ensured data security, Frame Fertility's platform is not only more user-friendly but has also experienced remarkable growth since the changes made.

What we've done ⤵

A refreshed patient dashboard and guided steps for a better onboarding experience.







Experimentation led to a variety of concepts, like the goal tracker feature.