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Pixelmatters
Digital Product Studio.
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The full desktop view of FC Porto's membership subscription flow. 鈿斤笍 Same step-based structure, same clarity, adapted for a wider canvas. Each stage builds confidence, surfacing the right information at the right moment while keeping the process approachable across devices.
From personal details to payment, the experience stays consistent with the design system we built to power the club's entire digital ecosystem.
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Designing a membership flow for a club with millions of supporters means every step has to earn trust and reduce friction. For Portal do S贸cio, we built a step-based mobile flow covering everything from newborn registrations to lifelong supporters, all while handling complex validation and regulatory requirements behind the scenes.
What the user sees is simple, focused, and built to convert. 1,000 new or returning members in the first 24 hours speak for themselves 馃敟
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A closer look at how we structured the membership value proposition for FC Porto's Portal do S贸cio. The challenge: making a complex, multi-tier membership structure feel simple and inviting for a global fanbase where "s贸cio" carries deep cultural weight.
Clear visual hierarchy, confident typography, and just enough information to drive action, not overwhelm. Thoughts? 馃挋
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Becoming an FC Porto "s贸cio" is more than a digital action. It's becoming part-owner of one of Europe's most historic clubs. We designed the landing experience for Portal do S贸cio to balance heritage and authority with a direct, confident path to conversion.
Every section is built around real behavior and mobile-first patterns, guiding supporters toward membership without friction. Within six months, the platform reached over 1M unique supporters worldwide. What do you think? 馃憖
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