[Brand Identity Magic 🔮 w/ Social Media] Rewind

Darya Batyr ✦

Social Content Design
Brand Designer
Visual Designer
Adobe Illustrator
Figma
Instagram

Rewind

Rewind is an innovative online coaching platform connecting users with expert coaches for personalized sessions, fostering a supportive environment for self-improvement and enabling athletes to train and hone their skills anytime, anywhere.
BRAND DESIGN | SOCIAL MEDIA | GRAPHIC DESIGN
BRAND IDENTITY CONCEPT
The brand identity for Rewind is crafted to position the brand as a trustworthy and empowering platform, offering a comprehensive range of sports-related features to its users. This identity is meticulously carried through all aspects of the brand's physical and web presence.
At the core of the brand's visual identity is a monochrome color palette, carefully selected to evoke a dynamic and bold look and feel. By leveraging shades of Rewind blue the brand establishes a cohesive and recognizable visual language that enhances brand recognition across all touchpoints.
SOCIAL MEDIA
Rewind social media presence is designed to support the brand's image and positioning across their online platforms (Instagram, Facebook, Twitter (X), Youtube).
For Instagram, we designed a convenient and flexible set of post and stories templates (under the Social Media Template Design package) for independent future use by the client and added a set of 6 pre-made posts to support Rewind's launch. These first 6 posts are strategically selected to present the stand out features of the service to new potential users, highlight the unique advantages of the Rewind platform and entice the first-time visitors of the page to follow and sign up.
Social Media Design - Instagram
Social Media Design - Instagram
The pre-made Instagram set included 3 pinned posts, intended to crown the account and immediately present Rewind as a professional, modern, attention worthy service; providing maximum useful information and helping the new visitor make a positive split second decision about this new service their are coming across.
Pinned Posts on Instagram
Pinned Posts on Instagram
IG Page preview | Print Materials & Letterhead
IG Page preview | Print Materials & Letterhead
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