Lean is transforming financial infrastructure in the Middle East - making it easy for startups to securely access user-permissioned banking data through a developer-first API. With $105M in funding and fast-growing adoption, their brand needed to keep pace with the product and show up consistently across every touchpoint.

Lean had the bones of a strong identity, but without formal guidelines in place, key visuals were being used inconsistently. As the company scaled, this led to fragmented design outputs that diluted recognition and made it harder to communicate with clarity.

As part of the Anyday.Design team, we worked closely with Lean’s marketing and product teams to refine and expand their brand system. This meant identifying what made the brand recognizable, streamlining its core elements and building a more cohesive visual foundation - one that could flex across formats without losing integrity.

This wasn’t about redesigning everything. It was about elevating what worked and creating design assets that reinforced Lean’s positioning at every stage of growth.

Brand identity refinement and systemization

Multi-platform content for marketing and social

Motion graphics for campaigns and feature launches

Print and event materials for high-visibility touchpoints

Custom-designed merchandise to extend the digital-first brand into the physical world

Lean emerged with a more unified, professional and scalable brand presence - one that matched the quality of their product and supported their next stage of growth. Today, the brand identity we helped shape plays a key role in how Lean builds trust, communicates value and stands out in a rapidly evolving space.