Clarte is a jewelry brand redefining luxury with minimalist designs crafted from upcycled gold. To match their vision, we developed a sophisticated, timeless brand identity that seamlessly blends refinement with sustainability. Every detail - from the logo suite to packaging - mirrors the cyclical nature of their craft, honoring the beauty of renewal and conscious luxury.

The logo suite embodies elegance and precision, with clean lines and subtle sophistication that complement Clarte’s understated aesthetic. A refined color palette and typography system further enhance the brand’s quiet confidence, ensuring a cohesive look across digital and physical touchpoints.

The packaging design embraces sustainability without compromising on luxury. Jewelry pouches, wrapping, and gift certificates were thoughtfully designed to elevate the unboxing experience while staying true to Clarte’s clean, elegant, environmentally responsible ethos.