Hired by Nettwerk Music Group, I planned, wrote, directed, filmed, edited, and posted content for their artist Jack Fargo.
From July to December 2022, I collaborated with Jack and the Nettwerk team on content strategy. Utilizing my knowledge of the ever-changing TikTok/Reels trends and algorithms, we successfully introduced Jack to new audiences and provided new media to his current fans.
An Instagram Reel I wrote, filmed, edited, and posted including his debut single "Broke" achieved an organic 13.2 million views on Instagram Reels, driving new traffic to his music streaming pages.