A TikTok I made to promote the app "Likewise" achieved an organic 459,000 views. The January 2021 video encouraged users to "stitch" with an answer to the question "What's your favorite song from a fictional universe?"
The video has been stitched hundreds of thousands of times, and is still stitched today, many of which achieve millions of views.
By design, the only mention of the Likewise app is through text and background imagery of the app's interface. This makes the post feel like a TikTok and not an ad. The prompt for viewers to "stitch" gets the video in front of their own audience.
With the right approach, organic growth can reach exponentially more users than paid advertising, and at a lesser cost.