Viral Marketing - Likewise App
Grant Whitson
The video has been stitched hundreds of thousands of times, and is still stitched today, many of which achieve millions of views.
By design, the only mention of the Likewise app is through text and background imagery of the app's interface. This makes the post feel like a TikTok and not an ad. The prompt for viewers to "stitch" gets the video in front of their own audience.
With the right approach, organic growth can reach exponentially more users than paid advertising, and at a lesser cost.
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Posted Sep 13, 2023
Viral ad campaign I wrote, created, filmed, and edited for the Bill Gates funded Likewise App.
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