UGC Content - Riot Fest
Grant Whitson
The annual Chicago music festival Riot Fest hired a select group of influencers in the alternative + indie scene to create videos for the 3 day festival.
I created 4 "Guess The Beat" videos where I played a drum beat from a previous Riot Fest artist. These videos played in between bands throughout the festival weekend for audience entertainment.
The 2022 lineup boasted acts such as My Chemical Romance, Ice Cube, and Nine Inch Nails among many more. An estimated 50,000 people attended each day.
Instead of simply opting for the biggest stars, Riot Fest used influencers their concertgoers would be familiar with in order to make the entertainment feel authentic to the music community. You can watch an example video here.
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Posted Sep 13, 2023
Partnered with music festival Riot Fest to create content played in between bands on all of their stages during the 3 day festival.
