Blue Sky Think Tank was a company event held in Santo Domingo, Dominican Republic. Its main goal was to showcase the scalability of operations for the healthcare industry within the Nearshore Region (Belize, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, and Mexico), offer a space for networking, and share best practices.

Audience: C-suite, head of division, and global directors of Teleperformance for the healthcare cluster, as well as stakeholders from our existing client portfolio. We had attendees from the Americas, Europe, Asia, and the Middle East.

Challenge: I was tasked with creating a compelling visual identity for the event, using mainly Teleperformance colors and typographies, and without creating a logo (wordmark, with restrictions, allowed). The visuals had to be eye-catching and modern, we also had to pitch two stylescapes in less than a week.

Result: the client was very happy with the result, so much so that they decided to adopt the visual identity for all BSTTs to come worldwide; we also received excellent feedback from our COO and Country Director for the success of the event, a first for this type of vertical in our cluster.

Scope of work: branding, digital material, print and collateral, web design of landing page, promotional material, copywriting.

Software/Tools: Adobe Illustrator, Adobe Photoshop, Adobe Lightroom.

In collaboration with: the Vice President of Client Solutions (USA), Vanely Rodriguez Holguin (A/V management, power point deck designer, event planning and logistics, marketing liaison) and Angel Cruz (video shooting and editing, motion graphics, photography and post-production).