Calmflow - Wellness App Brand

Calmflow - Wellness App Brand Identity Brand identity for Calmflow, a mental wellness and meditation app designed to help users build healthy daily habits The identity needed to feel calming, trustworthy, and approachable while standing out in the crowded wellness app market. What was delivered: → Logo design and variations → Calming color palette → Typography selection → Packaging Design → App icon design → Brand guidelines document → Social media kit The final identity uses soft gradients and organic forms that communicate peace and mental clarity.