Ask Vinny

PropTech / AI for Real Estate

Property management teams juggle lead enquiries, viewings, resident requests, and compliance, often with limited staff. Traditional CRMs and tools add complexity instead of reducing workload. Ask Vinny, an Antler-backed startup, envisioned an AI teammate that multiplies team impact — but needed a brand and product site that could clearly communicate value to institutional property owners and operators.

We created a platform experience and marketing site that bring Vinny’s vision to life:

User Flow Mapping — structured the visitor journey across “Day-to-Day,” “Lead to Lease,” “Resident Experience,” and “Review & Renew.”

Information Architecture — simplified Vinny’s many skills into modular categories, making the AI teammate concept easy to grasp.

UI/UX Design — a modern, tech-forward interface that feels both intelligent and approachable.

Copywriting & Messaging — framed Vinny not as a tool, but as a “teammate” that reduces workload and increases trust.

Web Development — responsive, high-performance build with demo integrations, ensuring prospects could see Vinny in action.

We measured the impact of Vinny’s new platform not only by its polished design, but by how it made AI adoption feel intuitive for property teams:

Category Creation — positioned Vinny as more than software, a true AI teammate.

Clarity for Buyers — structured skills and flows reduce friction for institutional decision-makers.

Engagement Ready — demo flows and CTAs drive prospects directly to try Vinny in action.

Market Trust — modern design and storytelling reflect the credibility needed for adoption in real estate operations.

Product Design & Strategy

AI/ML-Driven UX

User Flows & Information Architecture

B2B SaaS Website Design

Copywriting & Positioning for Startups

Web Development (Responsive SaaS Platforms)

Conversion-Optimized Onboarding Flows

Accessibility-First Product Design

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