UX/UI Design for Sport & Nutrition Company

I was hired into the team for a landing page redesign, I quickly took over the job of redesigning the entire design of the application.The task was to redesign the UI, overhauling the confusing and unaesthetic design of the current mobile and desktop design. Modernise the look, improve usability and increase sales. The challenge was the reduce the development time as much as possible for the developer to save costs. This means sufficient planning, clear structure in Figma, auto-layout everything, code-ready design and most importantly; a killer design that suites the company's brand.

I design with meticulous care and am very petty about organisation. I debuted the project with a full site map overhaul, usability testing to ensure all features were organised with the user in mind.

After communicating clearly with the client and developers on their needs, I established a new design language for the application. I structured my work with great care. This ensured no oversight and enabled efficient designing with feedback sessions in mind.

I create all components on a dedicated page, auto-layout for code-compatible designs and build my prototypes while testing live. The aesthetic took few adjustments and the clients we're fixed and content with the color scheme and general look. The clients are happy and redesigning the UI/UX for both mobile and desktop was a successful handoff.

Prototyping was done with care to give the client a full overview of how the elements will work with each other and respond to the user's needs.