Creating a high-end Makeup brand that specialized in creating simple beauty that reflects your personality & the moment you're preparing yourself for, the main challenge is to create a brand that appeals to targeted customers and unique enough to attract customers, a brand that acts like a tribe more than a storefront or your average makeup artist.

The main concept relies on creating a brush feel of the brand to be it's distinctive mark, a 3 colors fading from Deep Purple to Light Beige to emphasize the spectrum of skin colors, with the font creating the shape of known beauty and makeup items to be infused to the typography, Also the 3 brush strokes can work as a palette for photos and customers to pic their favorite square.

Creating a different palettes and design languages is the core of the brand, beauty is subjective to many factors, but in MUNDI those factors are being built to a gallery of selections, making the beauty experience unique & builds a fanbase to the artist and the products it delivers as well.