ZARIF

Mass production products with premium feel are growing in Brazil & neighbors, the need for quality products is a must in grand markets like the South American market, where quality and price are crucial to a product success, not only how the product works, but how they feel and how they look, as many customers are impressionists and choosy, specially middle-class and upper class areas where also replacing a trusted product is considered a huge move with zero intention for risk with a new product, ZARIF has to come and crack open this stereotype to become the new trusted name in the Brazilian market.

When we want to introduce a new high-end brand that sells products, we don’t design it as something entirely new, but rather a familiar existing brand that is established but renewed in a way, carried by the weight of the quality it produced and the language it spoke, it goes miles as ZARIF is an old player with not only new looks, but new strategy and drive as well. 

 

The letter Z is an extension of what the brand is about, a symmetrical shape, the last letter of alphabet, declaring the latest form, also with a (leaf) integration on both side manifesting the brand’s agricultural focus, with each side represents the trade (gives and takes) with (COMEX) C letter embedded in the middle shape of the Z to give it the touch of uniqueness

Bringing these concepts together we were able to build a brand that speaks trustworthiness to customers, ability to take the risk with this one, a rewarding experience of the product, starting with olive oil.

The product experience is one of the most important aspects of the brand, how the product works and how it’s designed, the quality of the oil it-self is the best in class, but how we should communicate this quality to customers was the challenge of the studio, now the product speaks for itself, when you go shopping next time in Brazil looking for olives oil, ZARIF brand will speak to you regardless of who you are, and definitely will win you over if you experienced it once.