REMARK Brand Identity Project

REMARK is a brand that happened to strive in a very competitive niche, the SaaS services, specially with the rise of Ai, many companies tend to have a need for such a partner to enroll on their digital services, increase the efficiency and the well usage of the artificial intelligence capabilities.

But the struggle was to distinguish the brand’s persona from the other hundreds who provide the same service, and to position the brand in a more subtle flex rather than in-your-face visuals of the internet that feeds of your attention.

The concept was to create an identity that represents REMARK as one of the technology-leading names, not just a replica of every SaaS out there, not only in looks, but perceived value as well in content, the subtle messages we craft. 

Using the blue-green hue as apposed to how colors of digital services lie around instantly give it a league of its own, with the logo design being bold and respectfully sits as an anchor point, which sparked the design direction of (showing you the way) or the brand that (shows you the direction).

Given the mentioned elements, the brand now completely authoritative, with content value and visual design, making the messages appear to the  B2B targeted segment. 

In those types of businesses, showing order, clean system & a known process goes huge miles in anchoring the brand as the face of the industry, being memorable even though just existing in the world of corporates has its pros and cons, but here we redesigned those pros and cons to make it the defining value of the brand, its literally (showing you the way).