Create a clean, high-converting landing page for LilyAna Naturals, a family-run skincare brand known for its US-made, clean, and affordable beauty products. The goal was to design a modern, visually appealing page that highlights the brand’s values, promotes key products, and encourages subscriptions with a frictionless user experience.

Outdated Visual Identity: The previous page didn’t fully reflect LilyAna Naturals’ brand essence of clean beauty and trustworthiness.

Lack of Product Focus: Hero content and CTAs were not strategically aligned with top-performing products or ongoing promotions.

Limited Conversion Flow: Users struggled to navigate between promotional offers, subscription options, and product details, reducing engagement and conversions.

1. Clean, Brand-Aligned Aesthetic: Developed a fresh, nature-inspired interface in Figma, emphasizing minimalism, soft tones, and clear visual hierarchy to reinforce brand trust and clarity.

2. Conversion-Oriented Layout: Redesigned the hero section with bold, benefit-driven copy and a prominent CTA, supported by visuals of bestsellers and customer testimonials to guide immediate action.

3. Highlighting Subscription Options: Integrated an easy-to-understand subscription section with clear savings benefits and auto-refill features to boost repeat purchases.

4. UX Enhancements with Shopify & Vercel: Implemented a fast, responsive landing experience optimized for mobile devices using Shopify + Vercel, ensuring quick load times and smooth navigation.

5. Data-Backed CTA Placement: Used heatmap insights to refine CTA positioning, ensuring the “Shop Now” and “Subscribe & Save” buttons were visible at key engagement points.

LilyAnaNaturals.com now features a high-performing, conversion-optimized landing page that:

Strengthens brand credibility through a clean and elegant design.

Increases engagement and click-through rates on featured promotions.

Encourages repeat purchases through clear subscription visibility.

Delivers a seamless UX across all devices, reducing bounce rates.

The redesign positioned LilyAna Naturals as a modern, trustworthy clean skincare brand that connects emotionally with customers while driving measurable business growth.