SAPHÏRE derives its name from the founder’s name, SAPHIRE, combined with the origin country, TAÏWAN. This name not only embodies personal connection but also pays homage to cultural roots, creating a unique and meaningful foundation for the brand.
The inclusion of the two dots (ï) is significant, symbolizing the fusion of individuality and heritage while reinforcing the distinctiveness of the brand.
It was a pleasure working on this project! This project involved designing the logo for SAPHÏRE, a skincare brand, along with its sub-brand, SAPHÏRE BEAUTY.