Brand Design & Identity

Project Objectives:

Brand Rejuvenation: Develop a comprehensive strategy to rejuvenate and modernize Left and Rite's brand identity, aligning it with contemporary design trends while maintaining its commitment to sustainability.

Visual Identity Enhancement: Create a visually appealing and cohesive brand identity that encompasses the company's values, vision, and unique selling points. This includes refining the logo, color palette, typography, and graphic elements.

Brand Messaging: Craft a compelling and consistent brand message that effectively communicates Left and Rite's mission, values, and product offerings to the target audience. Ensure that messaging resonates with eco-conscious consumers and highlights the brand's sustainability initiatives.

Product Packaging: Redesign product packaging to be more environmentally friendly, reducing waste and emphasizing the brand's commitment to sustainability.

Website Redesign: Overhaul the company's website to reflect the new brand identity, improve user experience, and enhance e-commerce functionality. Ensure that the website conveys the brand's story, product information, and sustainability efforts effectively.

Social Media Presence: Develop a social media strategy that promotes engagement, educates consumers about sustainability, and showcases Left and Rite's products in an appealing way. Create a content calendar and guidelines for social media management.