New E-commerce shop

Product growth & innovation: Designed, implemented, and launched a new e-commerce shop – front and back end – for BARE KOLLECTIONS, including custom, intuitive admin interfaces that enabled full control over inventory, supplies, and product marketing across interconnected channels. Achieved a 96% usability validation rate through custom front-face interfaces.

Design strategy: Facilitated generative workshops, working sessions, and design reviews, synthesizing findings into user personas, competitive overviews, usability guidelines, and comprehensive design strategies.

Visual & interaction design: Created site maps, storyboards, multiple wireframes, and interactive prototypes for usability testing, bringing design visions to life. Developed a style guide with baked-in accessibility to streamline future designer collaboration.